- Make sure your exhibition stand is on a footfall crossroads.
- Dress to impress, does your stand have what it takes to attract the public, 2 clear messgaes of your benefits and features.
- Look professional, wear a name badge or corporate clothing.
- Be memorable, give something useful as a give a way or that's reflects your industry.
- PR, Do the organisers have enough information to promote you to the public.
- Free tickets to previous attendees. They'll love it that you've remembered them.
- Separate enquiries from 'serious' and 'information gatherers' and ensure they have a full information pack. Follow these up with 1 week.
- Prepare a check list in advance - use it.
- Have fun and if staying over remember the foot rub!
| | | 5th December 2011 Neptune Metal Ball Pen - Amazing Offer .jpg)
| | It's Not Too Late... For a Christmas delivery. If you still haven't organised your staff or client Christmas gift this could be the ideal gift. This strikingly modern design ball pen with satin steel finish and a contrasting twist action lid. Available in silver / red, silver / navy or silver /black is an excellent buy from only £1.95 each (min quantity 50) Price includes 1 colour print to 1 position. Carriage, origination and VAT are additional. Offer ends when we are out of stock so don't delay and order today! All orders received before 24th December receive FREE delicious Montezuma chocolate. | 21 November 2011 Charity Stand Off  | | Children in Need V's Movember As we all know Friday was Children in Need and The Extra Step were amongst hundreds of fund raisers for the day. Dawn, from Sales spent the day dressed in pyjamas with an interesting pink wig and make up to match visitng our local business community to raise money. There was much support, laughter and great donations being made, many that were more than just small change with everyone being incredibly generous. | | There is another challenge under way with Bedfords leading construction recruitment agency, Tradeline who are also based at Bedford Heights. Managing Director, Phil Hill and his team have joined in Movember, supporting testicular cancer. There is an increase of macho men in the building, all trying to see who can have the most impressive moustache. Phil seems to be the hot favourite with the Mexican look well and truly visible! Dawn was not to be put off, in she ventures rattling her collection box for Children in Need. Thanks Lads, you were great sports and here's the photo you were all dreading. Thank you to all those comapanies that donated, as you know this is a very inportant event which will bring much happiness to those children less fortunate. Dawn and the team raised nearly £1000.00, well done for a huge effort, back to the normal wardrobe today The grand total for Children in Need raised so far is £26,332,334 with on line donations still coming through | | 
14th November 2011 Accidents Hurt, Safety Doesn't 
| | Get ready for Autumn and dark winter nights. Remember the days of blazing sunshine and lighter evenings? Well with Autumn upon us, we now have the dark wintry nights drawing in early. How many of us are actually aware of what clothing and accessories do or don't work in the dark. For example flourescent clothing doesn't work after dark unless there is reflective tape on the garment. You are safer in a Hi Visibilty vest or jacket that will be clearly seen. These are great for schools, colleges, sports clubs, local authorities and much more. All the products available can be branded with your logo and | | | November 2011 BPMA Independent Research On The Impact Of Promotional Merchandise  | | New statistics show conclusive link between promotional merchandise, branding and sales. The First ever in-depth national survey into the power of promotional merchandise in the UK questioned businessmen and women about their behavioural trends and preferences for different promotional gifts. One of the most significant findings of the survey is that promotional merchandise can deliver a higher ROI than radio and outdoor advertising and a ROI that is equal to TV and print advertising. The cost per impression for a mug is £0.001, a mid range pen £0.001, a calendar £0.004, a USB £0.005 and an umbrella £0.003. | | Stephen Barker, BPMA board director said, "These figures shoe that promotional merchandise is a highly cost effective form of promotion which give a higher ROI that is equal to all other forms of media. Click here for more information... | 23rd September 2011 Paper Vs Electronic Diary. 
| | Did you know….. Diaries remain one of the top 10 items on every persons desk and that a diary is looked at 2.9 times a day totaling over 1,000 impressions over the year. Instead of the traditional paper diary, many people are making use of an electronic diary. We hear comments when a paper diary is pulled out such as “Don’t you use electronic diary?” Yes, I do for calendar invites and meetings and reminders I need to pop up in front of me. But for organising my to do list for the day, and jotting down thoughts, I like a paper diary. Read on.... | | Pros of an Electronic Diary
Users of electronic diary applications, a form of personal information management system that allows users to record notes and ideas in a digital format, enjoy a number of advantages over older, written diary formats. These changes, which can range from keeping data very secure to making it highly public, can help electronic diaries more tightly integrate into the user's life. Cons of an Electronic Diary
An electronic diary lacks the aesthetic and traditional feeling of a quality paper diary which is a great advertising tool as the cover is branded with your corporate logo. An electronic diary cannot fulfill the need for something so personal and important, while the electronic version can be edited at any time. There is also the important factor that the battery could fail, losing your data. Conclusion
At the end of the day it completely depends on the character of the person: if you can appreciate opening a stylish branded desk diary and flip through your past months; a paper diary is worth consideration, but if you value content over form and need something mobile or time-saving than an electronic diary, online or offline, is the perfect choice. For all your branded 2012 pocket or desk diaries requirements please call The Extra Step on 01234 344317 or email sales@theextrastep.co.uk | | 1st September 2011 Getting the most from your marketing budget. 
| | Welcome to our September Blog, hope you all had a long and enjoyable summer break and are ready and raring to go for the last quarter of 2011. The Extra Step have had a really busy August with no time for holidays! This is a result of our updated and newly designed web site featuring over 40,000 promotional gifts and a selection of branded clothing. This has generated lots of interest from both new visitors and existing customers who have commented on how easy and informative the site is to use. This just proves that more and more businesses and organisations are using promotional products to help them stand out from the crowd and keep their brand name visible and with more pressure than ever on budgets marketing executives are looking carefully at how they spend their limited resources. | | With this in mind The Extra Step have many products available that have low minimum order quantities across a whole range of promotional items including printed pens, promotional bags, personalised mugs and branded USB's . New for this year with there being more demand for desktop technology ideas including Branded USB's is the new Smart-Touch Elite navigation device for smart phones. This product features a "nib" at one end which is particulary useful during web browsing, Available in black, white and silver and a minimum of only 50 units, a great promotional gift for the "Techies" With Christmas just around the corner there is still time to order your branded wall calendars, desk calendars, branded diaries and promotional pens not forgetting promotional chocolate advent calendars. Available from a minimum order of 100 pieces for a customised design these branded advent calendars are a sure-fire way to get a thank you with each window containing a delicious choccy. Promotional calendars are still a very popular give a way, what else will be in front of your client 52 weeks of the year with your details printed on each page and still working hard every single day of the year - there on the wall or desk! 'We have extended our great chocolate offer, we'll be giving away a bar of New Great British pudding chocolate, buy British! Three great flavours to choose from, apple crumble, spotted dick or Eton mess. This is for all orders received before 30th September 2011, so get in touch to discuss your requirements today. Did you know… "Diaries remain one of the top 10 items on every person's desk" | | 20 July 2011 Welcome To Our New and Exciting Web Site And Blog. 
| | We hope you will find our new and easy to use web site interesting, it is full of hundreds of new and exciting products. We have also added lots of new information which will hopefully steer you through the maze of choosing and buying your promotional merchandise and corporate clothing. We have been talking with our customers and asked what they would like from The Extra Step's web site and their input has been invaluable, a big thank you to all those who have helped. With their ideas we have made many improvements, these included adding new pages with answers to many questions that we are regularly asked. | | There is now both a Jargon Buster and an FAQ's page, these include answers to questions such as "What is a pantone reference, artwork and vector graphics?", "What is origination?", "What format should I supply my artwork in?", "What is digital printing?" plus many more, of course if you have questions that you would like to add please do let us know, after all you are our customers and the website is for your use too. We will be updating our blog on a regular basis with information and news on new and exciting promotional products that have come on to the market place, information of what is happening in the industry and ideas that should help you when looking for branded promotional merchandise, branded workwear and leisurewear. We plan to include tips and Ideas for example on what you will need when heading out to an event or exhibition, your staff will look will look great on your stand if they are all wearing branded shirts or blouses, with a variety of printed promotional products that you give away to your visitors or that major client that has come to meet with you, this plus much more. To launch our new web site we will be giving away a bar of New Great British pudding chocolate, buy British! 3 great flavours to choose from, apple crumble, spotted dick or Eton mess. This is for all orders received before 19th August 2011, so get in touch to discuss your requirements today. Did you know… On July 20, 1969, the human race accomplished its single greatest technological achievement of all time when a human first set foot on another celestial body. | | | | | |
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