About Us

Some 20 years ago , we founded The Extra Step in Bedford, UK, to make it easier for businesses to commission and order promotional merchandise and branded workwear that keeps their brands visible, memorable, and instantly recognisable.

Previously, this was often a complex, restrictive process, with a limited choice of products, and too much emphasis on the client sorting out the detail.

We resolved to change all this – and we did.


Why working with us works better for you

With our extensive customer service background in highly successful sales and marketing organisations, we created a transformative promotional merchandise and branded workwear business that:

  • Does the hard work for you if you need us to. We identify your target audience, and devise brand-appropriate options that maximise budget effectiveness.



  • Supports your planning and execution, proactively developing and delivering new branding ideas to hit the calendar milestones you share with us.


  • Makes it easy to ‘order and go’ on our website when you know what you want and need it quickly.

In short, we build partnerships with our clients, as a trusted service provider. This trust is underpinned by quick quotes, regular updates, a fast turnaround on selected products, low minimum order quantities and competitive prices.


Who do we help?

From our offices overlooking the historic market town of Bedford, we help clients with their promotional merchandise and branded workwear across businesses of all sizes, in all sectors, from Accountants to Automotive, Insurance to IT, Public Sector to Pubs, Solicitors to Sports Clubs, and many more.


But it doesn’t stop with helping clients. We also work in and with local charities and good causes, including Bedford Hospital Charity and Friends – again, going the extra step to support those who need it most.


What others say about us

‘The Extra Step is our main supplier of promotional gifts and branded clothing for our Visitor Centre. They offer a wide range of quality merchandise, delivered on time and on budget.  A high level of personal service is key for our company and they consistently deliver this. Their help and new ideas have helped us a great deal; they are easy to work with, creative and great communicators. They have our highest endorsement.’ - Hook Norton Brewery

‘The Extra Step do exactly what the name implies: they really do go above and beyond to support the entire process of producing promotional and branded items, from conception, to planning, to execution. Once you’ve worked with The Extra Step, you’ll want to work with them again.’ – Simon Fletcher, Arrowmaker Communications (Copywriting Services)

‘Working with The Extra Step was a breeze.  They took the hard work out of a complex project and created a really impressive promotional gift that I can’t wait to get into the hands of my customers.’ - DvelopIT - Bespoke USB Robots

(See more customer testimonials)


Follow The Extra Step story

Our business and our customer base grow almost daily. To keep up to date with our latest products and current trends in order to maintain your brand’s visibility, why not join our mailing list, follow us on social media or contact us directly.